Iron Man 3 Breaks IMAX Opening Weekend Record with $28.6 Million
IMAX Corporation and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $28.6 million for the weekend in 592 IMAX theatres worldwide, setting an all-time global IMAX opening weekend record. The film, which premiered in North America Friday, May 3, and returns star Robert Downey Jr. to his now-iconic title role, established several other IMAX records and benchmarks, including:
The film generated $15.6 million domestically, setting a new IMAX opening-weekend record for May and establishing the second-best IMAX opening weekend in North America
Multiple individual theatre opening weekend records with 27 IMAX theatres establishing new Friday records, and 22 setting new marks for Saturday
Record-breaking IMAX openings in key territories, including China ($63,000 per screen), Russia ($77,000 per screen) and Ukraine ($47,000 per screen)
Iron Man 3 has now grossed $39.3 million in IMAX at the global box office, and the film overall has grossed $174.2 million domestically and $677 million globally so far.
>Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios, had this to say in a statement.
"IMAX continues to be an in-demand format for premium, immersive moviegoing experiences like those created by Marvel's action-packed films, and we're very proud of the record-setting performance of Marvel's Iron Man 3 on IMAX screens around the world."
>Greg Foster, Chairman and President of IMAX Entertainment, released his own statement.
"Iron Man 3 is a bona fide global hit and the perfect property to kick off the summer season. Films like this form a strong foundation for our portfolio and we once again congratulate Marvel, Disney and the film's cast and crew for creating a film that so clearly resonates with IMAX fans around the world."
About Iron Man 3
*Marvel's Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
*Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel's Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel's iconic super hero Iron Man, who first appeared in the pages of "Tales of Suspense #39" in 1963 and had his solo comic book debut with "The Invincible Iron Man #1" in May of 1968.
*Marvel's Iron Man 3 is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios' President Kevin Feige is producing and Jon Favreau, Louis D'Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee and Dan Mintz are executive producers. The film is distributed by Walt Disney Studios Motion Pictures. You can learn more about Marvel's Iron Man 3 by visiting Marvel's official site at Marvel.com/IronMan3.
Iron Man 3 was released May 3rd, 2013 and stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Jon Favreau, Ben Kingsley, James Badge Dale. The film is directed by Shane Black.
Sources: IMAX
